ABOUT

ABOUT

ABOUT

Hi! So first thing, we're not actually socks.

Hi! So first thing, we're not actually socks.

Hi! So first thing, we're not actually socks.

New Socks Creative is actually Jared McKenna, and select creatives and specialists as necessary. We're lucky to have talented friends to tag in, bring on, or consult with as needed. We're big on having the right person for the job, even if that means it's not us; it lets us stay focused on what we do best and deliver you the best creative solutions.

New Socks Creative is actually Jared McKenna, and select creatives and specialists as necessary. We're lucky to have talented friends to tag in, bring on, or consult with as needed. We're big on having the right person for the job, even if that means it's not us; it lets us stay focused on what we do best and deliver you the best creative solutions.

New Socks Creative is actually Jared McKenna, and select creatives and specialists as necessary. We're lucky to have talented friends to tag in, bring on, or consult with as needed. We're big on having the right person for the job, even if that means it's not us; it lets us stay focused on what we do best and deliver you the best creative solutions.

Jared's education is in Architecture with a focus in Lighting and a minor in Studio Arts. That led him to work initially as an architect and then as an agency project manager. Different mediums, but all centered around the same thing: leading teams to bring creative visions to life. During that time, he was also working as a photographer in various capacities and eventually left to do commercial photography and retouching full-time for more than a decade.

Jared's education is in Architecture with a focus in Lighting and a minor in Studio Arts. That led him to work initially as an architect and then as an agency project manager. Different mediums, but all centered around the same thing: leading teams to bring creative visions to life. During that time, he was also working as a photographer in various capacities and eventually left to do commercial photography and retouching full-time for more than a decade.

Jared's education is in Architecture with a focus in Lighting and a minor in Studio Arts. That led him to work initially as an architect and then as an agency project manager. Different mediums, but all centered around the same thing: leading teams to bring creative visions to life. During that time, he was also working as a photographer in various capacities and eventually left to do commercial photography and retouching full-time for more than a decade.

He now works focused on his favorite part: retouching and compositing. He brings decades of experience in complementary skills and roles, all supporting the same end goal — turning a creative creative idea into an image. This helps when a role needs a little more than just retouching, and also allows pure retouching jobs to run smoother and more efficiently by understanding all perspectives of the team.

Classic "finger gun" light test pose

All my photos are lighting tests

Classic "finger gun" light test pose

All my photos are lighting tests

Classic "finger gun" light test pose

All my photos are lighting tests

Classic "finger gun" light test pose

All my photos are lighting tests

Classic "finger gun" light test pose

All my photos are lighting tests

He now works focused on his favorite part: retouching and compositing. He brings decades of experience in complementary skills and roles, all supporting the same end goal — turning a creative idea into an image. This helps when a role needs a little more than just retouching, and also allows pure retouching jobs to run smoother and more efficiently by understanding all perspectives of the team.

For Jared, retouching is the ideal blend of technical and creative. He finds technical puzzles incredibly engaging — from restoring cars in his youth and building computers to run intense design and modeling programs, to obsessing over gear and the process side of photography or constantly staying up to date and learning new programs like Framer (which he used to build this website). At the same time, creative projects like visualizing an abstract brand environment for a product to live in, representing a complex idea with a simple visual, or just understanding how light and shadow make your eye move around an image are equally exciting.

Obviously, he's also a big fan of that feeling of putting on a brand-new pair of socks and getting ready to take on the day. And, writing about himself in the third person.

Always down to talk creative project ideas or grab a beer/coffee.

He now works focused on his favorite part: retouching and compositing. He brings decades of experience in complementary skills and roles, all supporting the same end goal — turning a creative idea into an image. This helps when a role needs a little more than just retouching, and also allows pure retouching jobs to run smoother and more efficiently by understanding all perspectives of the team.

For Jared, retouching is the ideal blend of technical and creative. He finds technical puzzles incredibly engaging — from restoring cars in his youth and building computers to run intense design and modeling programs, to obsessing over gear and the process side of photography or constantly staying up to date and learning new programs like Framer (which he used to build this website). At the same time, creative projects like visualizing an abstract brand environment for a product to live in, representing a complex idea with a simple visual, or just understanding how light and shadow make your eye move around an image are equally exciting.

Obviously, he's also a big fan of that feeling of putting on a brand-new pair of socks and getting ready to take on the day. And, writing about himself in the third person.

Always down to talk creative project ideas or grab a beer/coffee.

He now works focused on his favorite part: retouching and compositing. He brings decades of experience in complementary skills and roles, all supporting the same end goal — turning a creative idea into an image. This helps when a role needs a little more than just retouching, and also allows pure retouching jobs to run smoother and more efficiently by understanding all perspectives of the team.

For Jared, retouching is the ideal blend of technical and creative. He finds technical puzzles incredibly engaging — from restoring cars in his youth and building computers to run intense design and modeling programs, to obsessing over gear and the process side of photography or constantly staying up to date and learning new programs like Framer (which he used to build this website). At the same time, creative projects like visualizing an abstract brand environment for a product to live in, representing a complex idea with a simple visual, or just understanding how light and shadow make your eye move around an image are equally exciting.

Obviously, he's also a big fan of that feeling of putting on a brand-new pair of socks and getting ready to take on the day. And, writing about himself in the third person.

Always down to talk creative project ideas or grab a beer/coffee.

For him, retouching is the ideal blend of technical and creative. Jared finds technical puzzles incredibly engaging — from restoring cars in his youth and building computers to run intense design and modeling programs, to obsessing over gear and the process side of photography, to constantly staying up to date and learning new programs like Framer (which he used to build this website). At the same time, creative projects like visualizing an abstract brand environment for a product to live in, representing a complex idea with a simple visual, or just understanding how light and shadow make your eye move around an image are equally exciting.

Obviously, he's also a big fan of that feeling of putting on a brand-new pair of socks and getting ready to take on the day. And, writing about himself in the third person.

Always down to talk creative project ideas or grab a beer/coffee.

BRANDS WE'VE WORKED WITH

BRANDS WE'VE WORKED WITH

BRANDS WE'VE WORKED WITH

BRANDS WE'VE WORKED WITH

BRANDS WE'VE WORKED WITH

IT'S NOT JUST OUR MOMS SAYING NICE THINGS…

IT'S NOT JUST OUR MOMS SAYING NICE THINGS…

IT'S NOT JUST OUR MOMS SAYING NICE THINGS…

IT'S NOT JUST OUR MOMS SAYING NICE THINGS…

IT'S NOT JUST OUR MOMS SAYING NICE THINGS…

Have a creative idea?

Also like new socks?

Just want to say hi?

Reach out, let's talk!

White New Socks Creative Logo

Have a creative idea?

Also like new socks?

Just want to say hi?

Reach out, let's talk!

White New Socks Creative Logo

Have a creative idea? Also like new socks?

Just want to say hi? Reach out, let's talk!

White New Socks Creative Logo

Have a creative idea?

Also like new socks?

Just want to say hi?

Reach out, let's talk!

White New Socks Creative Logo

Have a creative idea?

Also like new socks?

Just want to say hi?

Reach out, let's talk!

White New Socks Creative Logo