New Socks Creative is a creative retouching studio, obsessed with crafting beautiful, compelling images.
How Obsessed?
Almost as obsessed as we are with that magical moment you slide on a pair of brand-new socks. You know the one. Is that weird? Maybe. Do we care? Not even a little; we did name ourselves after it. And that same borderline-unhealthy enthusiasm fuels how we approach every image: obsessing over the tiniest details, fine-tuning pixels, and finding creative solutions where others might just hit “flatten” and send.  Whether we’re finessing an existing image or building something wild from scratch, we’re here to make it great, so great no one else will even know we were there… except our therapist, who still wonders why we have trust issues with calling things "final".
How Obsessed?
Almost as obsessed as we are with that magical moment you slide on a pair of brand-new socks. You know the one. Is that weird? Maybe. Do we care? Not even a little; we did name ourselves after it. And that same borderline-unhealthy enthusiasm fuels how we approach every image: obsessing over the tiniest details, fine-tuning pixels, and finding creative solutions where others might just hit “flatten” and send.  Whether we’re finessing an existing image or building something wild from scratch, we’re here to make it great—so great no one else will even know we were there… except our therapist, who still wonders why we have trust issues with calling things "final".
New Socks Creative is a creative retouching studio, obsessed with crafting beautiful, compelling images.
How Obsessed?
Almost as obsessed as we are with that magical moment you slide on a pair of brand-new socks. You know the one. Is that weird? Maybe. Do we care? Not even a little; we did name ourselves after it. And that same borderline-unhealthy enthusiasm fuels how we approach every image: obsessing over the tiniest details, fine-tuning pixels, and finding creative solutions where others might just hit “flatten” and send.  Whether we’re finessing an existing image or building something wild from scratch, we’re here to make it great, so great no one else will even know we were there… except our therapist, who still wonders why we have trust issues with calling things "final".
How Obsessed?
Almost as obsessed as we are with that magical moment you slide on a pair of brand-new socks. You know the one. Is that weird? Maybe. Do we care? Not even a little; we did name ourselves after it. And that same borderline-unhealthy enthusiasm fuels how we approach every image: obsessing over the tiniest details, fine-tuning pixels, and finding creative solutions where others might just hit “flatten” and send.  Whether we’re finessing an existing image or building something wild from scratch, we’re here to make it great—so great no one else will even know we were there… except our therapist, who still wonders why we have trust issues with calling things "final".
New Socks Creative is a creative retouching studio, obsessed with crafting beautiful, compelling images.
How Obsessed?
Almost as obsessed as we are with that magical moment you slide on a pair of brand-new socks. You know the one. Is that weird? Maybe. Do we care? Not even a little; we did name ourselves after it. And that same borderline-unhealthy enthusiasm fuels how we approach every image: obsessing over the tiniest details, fine-tuning pixels, and finding creative solutions where others might just hit “flatten” and send.  Whether we’re finessing an existing image or building something wild from scratch, we’re here to make it great, so great no one else will even know we were there… except our therapist, who still wonders why we have trust issues with calling things "final".
How Obsessed?
Almost as obsessed as we are with that magical moment you slide on a pair of brand-new socks. You know the one. Is that weird? Maybe. Do we care? Not even a little; we did name ourselves after it. And that same borderline-unhealthy enthusiasm fuels how we approach every image: obsessing over the tiniest details, fine-tuning pixels, and finding creative solutions where others might just hit “flatten” and send.  Whether we’re finessing an existing image or building something wild from scratch, we’re here to make it great—so great no one else will even know we were there… except our therapist, who still wonders why we have trust issues with calling things "final".
New Socks Creative is a creative retouching studio, obsessed with crafting beautiful, compelling images.
How Obsessed?
Almost as obsessed as we are with that magical moment you slide on a pair of brand-new socks. You know the one. Is that weird? Maybe. Do we care? Not even a little; we did name ourselves after it. And that same borderline-unhealthy enthusiasm fuels how we approach every image: obsessing over the tiniest details, fine-tuning pixels, and finding creative solutions where others might just hit “flatten” and send.  Whether we’re finessing an existing image or building something wild from scratch, we’re here to make it great, so great no one else will even know we were there… except our therapist, who still wonders why we have trust issues with calling things "final".
How Obsessed?
Almost as obsessed as we are with that magical moment you slide on a pair of brand-new socks. You know the one. Is that weird? Maybe. Do we care? Not even a little; we did name ourselves after it. And that same borderline-unhealthy enthusiasm fuels how we approach every image: obsessing over the tiniest details, fine-tuning pixels, and finding creative solutions where others might just hit “flatten” and send.  Whether we’re finessing an existing image or building something wild from scratch, we’re here to make it great—so great no one else will even know we were there… except our therapist, who still wonders why we have trust issues with calling things "final".
New Socks Creative is a creative retouching studio, obsessed with crafting beautiful, compelling images.
How Obsessed?
Almost as obsessed as we are with that magical moment you slide on a pair of brand-new socks. You know the one. Is that weird? Maybe. Do we care? Not even a little; we did name ourselves after it. And that same borderline-unhealthy enthusiasm fuels how we approach every image: obsessing over the tiniest details, fine-tuning pixels, and finding creative solutions where others might just hit “flatten” and send.  Whether we’re finessing an existing image or building something wild from scratch, we’re here to make it great, so great no one else will even know we were there… except our therapist, who still wonders why we have trust issues with calling things "final".
How Obsessed?
Almost as obsessed as we are with that magical moment you slide on a pair of brand-new socks. You know the one. Is that weird? Maybe. Do we care? Not even a little; we did name ourselves after it. And that same borderline-unhealthy enthusiasm fuels how we approach every image: obsessing over the tiniest details, fine-tuning pixels, and finding creative solutions where others might just hit “flatten” and send.  Whether we’re finessing an existing image or building something wild from scratch, we’re here to make it great—so great no one else will even know we were there… except our therapist, who still wonders why we have trust issues with calling things "final".

A RETOUCHING STUDIO, PLUS…

The blue sky with clouds background from the KIT scroll stack
The blue sky with clouds background from the KIT scroll stack
the highlight behind the KIT NA beer can and ledge from the KIT scroll stack
the highlight behind the KIT NA beer can and ledge from the KIT scroll stack
The KIT Hazy IPA beer can on a blue ledge from the KIT scroll stack
The KIT Hazy IPA beer can on a blue ledge from the KIT scroll stack
The second layer with highlight star spots on the can from the KIT scroll stack
The second layer with highlight star spots on the can from the KIT scroll stack
The layer with highlight star spots on the can from the KIT scroll stack
The layer with highlight star spots on the can from the KIT scroll stack
The sunlight layer from the KIT scroll stack
The sunlight layer from the KIT scroll stack

At our core, we’re a retouching studio. It’s the part of the process we love most, and everything centers around it.

But we're more than just a retouching studio. Over the years, we’ve built up a whole set of complementary skills to support the end goal: creating that final, perfect image.

Need original photo assets? Extra production support? A little creative thinking? Just curious how AI or CGI could be integrated? We’ve got ya. And when these services are baked into the process, they don’t just save time, money, and future headaches—they lead to smarter decisions and stronger results.

Even on quick jobs that don't need those extras, our experience helps things run smoother, with fewer surprises… except maybe some fun creative ones. It's kind of like new socks, but for your visuals. Okay, maybe not exactly, but you get the vibe.

At our core, we’re a retouching studio. It’s the part of the process we love most, and everything centers around it.

But we're more than just a retouching studio. Over the years, we’ve built up a whole set of complementary skills to support the end goal: creating that final, perfect image.

Need original photo assets? Extra production support? A little creative thinking? Just curious how AI or CGI could be integrated? We’ve got ya. And when these services are baked into the process, they don’t just save time, money, and future headaches—they lead to smarter decisions and stronger results.

Even on quick jobs that don't need those extras, our experience helps things run smoother, with fewer surprises… except maybe some fun creative ones. It's kind of like new socks, but for your visuals. Okay, maybe not exactly, but you get the vibe.

At our core, we’re a retouching studio. It’s the part of the process we love most, and everything centers around it.

But we're more than just a retouching studio. Over the years, we’ve built up a whole set of complementary skills to support the end goal: creating that final, perfect image.

Need original photo assets? Extra production support? A little creative thinking? Just curious how AI or CGI could be integrated? We’ve got ya. And when these services are baked into the process, they don’t just save time, money, and future headaches—they lead to smarter decisions and stronger results.

Even on quick jobs that don't need those extras, our experience helps things run smoother, with fewer surprises… except maybe some fun creative ones. It's kind of like new socks, but for your visuals. Okay, maybe not exactly, but you get the vibe.

At our core, we’re a retouching studio. It’s the part of the process we love most, and everything centers around it.

But we're more than just a retouching studio. Over the years, we’ve built up a whole set of complementary skills to support the end goal: creating that final, perfect image.

Need original photo assets? Extra production support? A little creative thinking? Just curious how AI or CGI could be integrated? We’ve got ya. And when these services are baked into the process, they don’t just save time, money, and future headaches—they lead to smarter decisions and stronger results.

Even on quick jobs that don't need those extras, our experience helps things run smoother, with fewer surprises… except maybe some fun creative ones. It's kind of like new socks, but for your visuals. Okay, maybe not exactly, but you get the vibe.

At our core, we’re a retouching studio. It’s the part of the process we love most, and everything centers around it.

But we're more than just a retouching studio. Over the years, we’ve built up a whole set of complementary skills to support the end goal: creating that final, perfect image.

Need original photo assets? Extra production support? A little creative thinking? Just curious how AI or CGI could be integrated? We’ve got ya. And when these services are baked into the process, they don’t just save time, money, and future headaches—they lead to smarter decisions and stronger results.

Even on quick jobs that don't need those extras, our experience helps things run smoother, with fewer surprises… except maybe some fun creative ones. It's kind of like new socks, but for your visuals. Okay, maybe not exactly, but you get the vibe.

At our core, we’re a retouching studio. It’s the part of the process we love most, and everything centers around it.

But we're more than just a retouching studio. Over the years, we’ve built up a whole set of complementary skills to support the end goal: creating that final, perfect image.

Need original photo assets? Extra production support? A little creative thinking? Just curious how AI or CGI could be integrated? We’ve got ya. And when these services are baked into the process, they don’t just save time, money, and future headaches—they lead to smarter decisions and stronger results.

Even on quick jobs that don't need those extras, our experience helps things run smoother, with fewer surprises… except maybe some fun creative ones. It's kind of like new socks, but for your visuals. Okay, maybe not exactly, but you get the vibe.

RETOUCHING

RETOUCHING

Everything we do revolves around retouching. Whether it’s basic clean-up, color adjustments, redlines, or complex hero image composites, we bring the same level of care and precision to every job. Some projects are best delivered as final, flattened images, but in many cases, building layered, flexible files adds long-term value. We’re talking assets where objects stay movable, aspect ratios aren’t a headache, and entire product lines live comfortably inside a single composite. Not every job is a global product launch, but balancing timeline, budget, and future-proofing during the retouching phase? That’s how you add value now and get client attaboys later.

Everything we do revolves around retouching. Whether it’s basic clean-up, color adjustments, redlines, or complex hero image composites, we bring the same level of care and precision to every job. Some projects are best delivered as final, flattened images, but in many cases, building layered, flexible files adds long-term value. We’re talking assets where objects stay movable, aspect ratios aren’t a headache, and entire product lines live comfortably inside a single composite. Not every job is a global product launch, but balancing timeline, budget, and future-proofing during the retouching phase? That’s how you add value now and get client attaboys later.

RETOUCHING

Everything we do revolves around retouching. Whether it’s basic clean-up, color adjustments, redlines, or complex hero image composites, we bring the same level of care and precision to every job. Some projects are best delivered as final, flattened images, but in many cases, building layered, flexible files adds long-term value. We’re talking assets where objects stay movable, aspect ratios aren’t a headache, and entire product lines live comfortably inside a single composite. Not every job is a global product launch, but balancing timeline, budget, and future-proofing during the retouching phase? That’s how you add value now and get client attaboys later.

RETOUCHING

Everything we do revolves around retouching. Whether it’s basic clean-up, color adjustments, redlines, or complex hero image composites, we bring the same level of care and precision to every job. Some projects are best delivered as final, flattened images, but in many cases, building layered, flexible files adds long-term value. We’re talking assets where objects stay movable, aspect ratios aren’t a headache, and entire product lines live comfortably inside a single composite. Not every job is a global product launch, but balancing timeline, budget, and future-proofing during the retouching phase? That’s how you add value now and get client attaboys later.

COMMERCIAL PHOTOGRAPHY

COMMERCIAL PHOTOGRAPHY

We’re also comfortable behind the camera—we know exactly how to light, shoot, and deliver assets that play nice in a composite. With a background in commercial photography (and a soft spot for studio lighting), we can shoot product lines as fully layered tiffs for maximum flexibility or capture that one elusive material that didn’t make it to the original shoot. When photography is integrated into the workflow, it saves time, money, and a few panicked Slack messages. It brings peace of mind, leaves room for unexpected creative discoveries, and often leads to a stronger final image. We’ve got it covered—photography, socks, and all.

We’re also comfortable behind the camera—we know exactly how to light, shoot, and deliver assets that play nice in a composite. With a background in commercial photography (and a soft spot for studio lighting), we can shoot product lines as fully layered tiffs for maximum flexibility or capture that one elusive material that didn’t make it to the original shoot. When photography is integrated into the workflow, it saves time, money, and a few panicked Slack messages. It brings peace of mind, leaves room for unexpected creative discoveries, and often leads to a stronger final image. We’ve got it covered—photography, socks, and all.

COMMERCIAL PHOTOGRAPHY

We’re also comfortable behind the camera—we know exactly how to light, shoot, and deliver assets that play nice in a composite. With a background in commercial photography (and a soft spot for studio lighting), we can shoot product lines as fully layered tiffs for maximum flexibility or capture that one elusive material that didn’t make it to the original shoot. When photography is integrated into the workflow, it saves time, money, and a few panicked Slack messages. It brings peace of mind, leaves room for unexpected creative discoveries, and often leads to a stronger final image. We’ve got it covered—photography, socks, and all.

COMMERCIAL PHOTOGRAPHY

We’re also comfortable behind the camera—we know exactly how to light, shoot, and deliver assets that play nice in a composite. With a background in commercial photography (and a soft spot for studio lighting), we can shoot product lines as fully layered tiffs for maximum flexibility or capture that one elusive material that didn’t make it to the original shoot. When photography is integrated into the workflow, it saves time, money, and a few panicked Slack messages. It brings peace of mind, leaves room for unexpected creative discoveries, and often leads to a stronger final image. We’ve got it covered—photography, socks, and all.

Image showing the Old Elk whiskey bottle and background before it's been composited
Image showing the Old Elk whiskey bottle and background before it's been composited
Image showing the Old Elk whiskey bottle and background before it's been composited
Old Elk Whiskey AD showing Straight Rye Whiskey bottle on a rock in the woods with a stag elk behind in late day sun streaming through trees
Old Elk Whiskey AD showing Straight Rye Whiskey bottle on a rock in the woods with a stag elk behind in late day sun streaming through trees
Old Elk Whiskey AD showing Straight Rye Whiskey bottle on a rock in the woods with a stag elk behind in late day sun streaming through trees
Image showing the Old Elk whiskey bottle and background before it's been composited
Old Elk Whiskey AD showing Straight Rye Whiskey bottle on a rock in the woods with a stag elk behind in late day sun streaming through trees
Image showing the Old Elk whiskey bottle and background before it's been composited
Old Elk Whiskey AD showing Straight Rye Whiskey bottle on a rock in the woods with a stag elk behind in late day sun streaming through trees

CREATIVE DIRECTION

CREATIVE DIRECTION

Got a concept you're still figuring out how to bring to life visually? Or maybe it's fully fleshed out, but the execution feels a little less clear? We've got ya. We have the creative chops to help, but we’re here to support your vision, not take it over.

Sure, we could run with full creative direction from day one but most often we're a second set of eyes and a partner in the process. We can help pressure-test ideas, suggest unexpected directions that come up along the way, or flag any “that’ll be a nightmare in post” decisions before they’re locked in.

Every project is different, but the goal stays the same: the strongest possible images in the end. Knowing the process from start to finish helps us find the best creative solution, whatever role we’re playing.

Got a concept you're still figuring out how to bring to life visually? Or maybe it's fully fleshed out, but the execution feels a little less clear? We've got ya. We have the creative chops to help, but we’re here to support your vision, not take it over.

Sure, we could run with full creative direction from day one but most often we're a second set of eyes and a partner in the process. We can help pressure-test ideas, suggest unexpected directions that come up along the way, or flag any “that’ll be a nightmare in post” decisions before they’re locked in.

Every project is different, but the goal stays the same: the strongest possible images in the end. Knowing the process from start to finish helps us find the best creative solution, whatever role we’re playing.

CREATIVE DIRECTION

Got a concept you're still figuring out how to bring to life visually? Or maybe it's fully fleshed out, but the execution feels a little less clear? We've got ya. We have the creative chops to help, but we’re here to support your vision, not take it over.

Sure, we could run with full creative direction from day one but most often we're a second set of eyes and a partner in the process. We can help pressure-test ideas, suggest unexpected directions that come up along the way, or flag any “that’ll be a nightmare in post” decisions before they’re locked in.

Every project is different, but the goal stays the same: the strongest possible images in the end. Knowing the process from start to finish helps us find the best creative solution, whatever role we’re playing.

CREATIVE DIRECTION

Got a concept you're still figuring out how to bring to life visually? Or maybe it's fully fleshed out, but the execution feels a little less clear? We've got ya. We have the creative chops to help, but we’re here to support your vision, not take it over.

Sure, we could run with full creative direction from day one but most often we're a second set of eyes and a partner in the process. We can help pressure-test ideas, suggest unexpected directions that come up along the way, or flag any “that’ll be a nightmare in post” decisions before they’re locked in.

Every project is different, but the goal stays the same: the strongest possible images in the end. Knowing the process from start to finish helps us find the best creative solution, whatever role we’re playing.

CGI

CGI

We’re not a CGI shop, but our experience allows us to understand and integrate 3D model assets into our workflow. Sometimes it’s the only real option; other times, it’s costly overkill. Knowing when CGI is the right choice, and why, lets us steer a project toward the best creative solution. And when CGI does sneak in we'll make you swear it was born in-camera.

We’re not a CGI shop, but our experience allows us to understand and integrate 3D model assets into our workflow. Sometimes it’s the only real option; other times, it’s costly overkill. Knowing when CGI is the right choice, and why, lets us steer a project toward the best creative solution. And when CGI does sneak in we'll make you swear it was born in-camera.

CGI

We’re not a CGI shop, but our experience allows us to understand and integrate 3D model assets into our workflow. Sometimes it’s the only real option; other times, it’s costly overkill. Knowing when CGI is the right choice, and why, lets us steer a project toward the best creative solution. And when CGI does sneak in we'll make you swear it was born in-camera.

CGI

We’re not a CGI shop, but our experience allows us to understand and integrate 3D model assets into our workflow. Sometimes it’s the only real option; other times, it’s costly overkill. Knowing when CGI is the right choice, and why, lets us steer a project toward the best creative solution. And when CGI does sneak in we'll make you swear it was born in-camera.

An image showing all the pieces used to composite 4 photos of Maine beer cans and bottles on 4 CGI granite pillars
An image showing all the pieces used to composite 4 photos of Maine beer cans and bottles on 4 CGI granite pillars
An image showing all the pieces used to composite 4 photos of Maine beer cans and bottles on 4 CGI granite pillars
A composite of CGI granite pillars and photography of four Maine beers
A composite of CGI granite pillars and photography of four Maine beers
A composite of CGI granite pillars and photography of four Maine beers
An image showing all the pieces used to composite 4 photos of Maine beer cans and bottles on 4 CGI granite pillars
A composite of CGI granite pillars and photography of four Maine beers
An image showing all the pieces used to composite 4 photos of Maine beer cans and bottles on 4 CGI granite pillars
A composite of CGI granite pillars and photography of four Maine beers
A dark composite image of a photo of a Guinness can into an AI background of golden clover floating down from a rainbow light stream above
A dark composite image of a photo of a Guinness can into an AI background of golden clover floating down from a rainbow light stream above
A dark composite image of a photo of a Guinness can into an AI background of golden clover floating down from a rainbow light stream above
A dark composite image of a photo of a Guinness can into an AI background of golden clover floating down from a rainbow light stream above
A dark composite image of a photo of a Guinness can into an AI background of golden clover floating down from a rainbow light stream above

AI INTEGRATION

AI INTEGRATION

AI is everywhere now, and we’ve been using it since the early beta days when you had to join a waitlist just to try it. It’s a powerful tool that we’ve woven into various parts of our workflow, especially in creative compositing. It can unlock speed, scale, and entirely new creative processes. But it’s not a shortcut or a replacement for every scenario. It still has huge blind spots and limitations in both creative and technical aspects. Also, it doesn't wear socks, and we do hold that against it. Still we stay on top of the latest developments and are constantly experimenting with it. That way we can help you make smart, creative decisions about where it fits, because knowing when (and when not to) use AI is just as important as knowing how.

AI is everywhere now, and we’ve been using it since the early beta days when you had to join a waitlist just to try it. It’s a powerful tool that we’ve woven into various parts of our workflow, especially in creative compositing. It can unlock speed, scale, and entirely new creative processes. But it’s not a shortcut or a replacement for every scenario. It still has huge blind spots and limitations in both creative and technical aspects. Also, it doesn't wear socks, and we do hold that against it. Still we stay on top of the latest developments and are constantly experimenting with it. That way we can help you make smart, creative decisions about where it fits, because knowing when (and when not to) use AI is just as important as knowing how.

AI INTEGRATION

AI is everywhere now, and we’ve been using it since the early beta days when you had to join a waitlist just to try it. It’s a powerful tool that we’ve woven into various parts of our workflow, especially in creative compositing. It can unlock speed, scale, and entirely new creative processes. But it’s not a shortcut or a replacement for every scenario. It still has huge blind spots and limitations in both creative and technical aspects. Also, it doesn't wear socks, and we do hold that against it. Still we stay on top of the latest developments and are constantly experimenting with it. That way we can help you make smart, creative decisions about where it fits, because knowing when (and when not to) use AI is just as important as knowing how.

AI INTEGRATION

AI is everywhere now, and we’ve been using it since the early beta days when you had to join a waitlist just to try it. It’s a powerful tool that we’ve woven into various parts of our workflow, especially in creative compositing. It can unlock speed, scale, and entirely new creative processes. But it’s not a shortcut or a replacement for every scenario. It still has huge blind spots and limitations in both creative and technical aspects. Also, it doesn't wear socks, and we do hold that against it. Still we stay on top of the latest developments and are constantly experimenting with it. That way we can help you make smart, creative decisions about where it fits, because knowing when (and when not to) use AI is just as important as knowing how.

BRANDS WE'VE WORKED WITH

BRANDS WE'VE WORKED WITH

BRANDS WE'VE WORKED WITH

BRANDS WE'VE WORKED WITH

BRANDS WE'VE WORKED WITH

BRANDS WE'VE WORKED WITH

IT'S NOT JUST OUR MOMS SAYING NICE THINGS…

IT'S NOT JUST OUR MOMS SAYING NICE THINGS…

IT'S NOT JUST OUR MOMS SAYING NICE THINGS…

IT'S NOT JUST OUR MOMS SAYING NICE THINGS…

IT'S NOT JUST OUR MOMS SAYING NICE THINGS…

IT'S NOT JUST OUR MOMS SAYING NICE THINGS…

Have a creative idea?

Also like new socks?

Just want to say hi?

Reach out, let's talk!

White New Socks Creative Logo

Have a creative idea?

Also like new socks?

Just want to say hi?

Reach out, let's talk!

White New Socks Creative Logo

Have a creative idea? Also like new socks?

Just want to say hi? Reach out, let's talk!

White New Socks Creative Logo

Have a creative idea?

Also like new socks?

Just want to say hi?

Reach out, let's talk!

White New Socks Creative Logo

Have a creative idea?

Also like new socks?

Just want to say hi?

Reach out, let's talk!

White New Socks Creative Logo

Have a creative idea?

Also like new socks?

Just want to say hi?

Reach out, let's talk!

White New Socks Creative Logo